The Viral Toy Taking Over Pop Culture, Fashion & TikTok in 2025

The Viral Toy Taking Over Pop Culture, Fashion & TikTok in 2025

🧸 What is the Labubu Doll?

The Labubu doll is an oddly captivating figure that belongs to THE MONSTERS series, originally crafted by illustrator Kasing Lung. The doll’s design features exaggerated features like a wide grin filled with sharp teeth, fuzzy body, and glass eyes somewhere between creepy and cute. It has gained traction for its Big Size variants that are especially popular among collectors in countries like China, Japan, and now even India.

Whether it’s the Labubu doll Big Size edition used as a centerpiece in modern home décor or the standard miniatures often found in blind boxes, this creature has transcended being “just a toy.” It has become a part of pop culture, fashion, and the online collectible economy.

💡 Who Is the Real Owner of the Labubu Doll?

Many ask: Who is the Labubu doll Owner? The rights and creation of Labubu stem from Kasing Lung, a designer born in Hong Kong and later based in Belgium. While Kasing Lung is the creator and original visionary behind Labubu, the commercial ownership and production are handled by POP MART, a Chinese toy conglomerate that has grown into a billion-dollar empire.

POP MART manufactures, distributes, and licenses Labubu globally. This setup allows Kasing Lung to focus on the Labubu doll story and designs, while POP MART scales production, marketing, and global sales.

📜 The Mysterious Labubu Doll Story

The Labubu doll story isn’t just a marketing gimmick. According to Kasing Lung, Labubu belongs to a whimsical, enchanted forest filled with dark and magical creatures. Labubu is mischievous, playful, and symbolizes the inner child a blend of innocence and wildness.

Fans often dive deep into the backstory as it makes them feel connected to the doll beyond just its looks. Collectors often pair stories with their dolls, creating Instagram fan pages and fictional arcs making the doll more immersive and emotionally meaningful.

💰 What Is the Real Price of a Labubu Doll?

Wondering about the Labubu doll real price? Well, it depends. Blind box versions of Labubu start around ₹800–₹1,500 (approx. $10–$20), but limited editions, artist collabs, and Labubu Big Size dolls can sell for ₹10,000–₹50,000 or more on resale markets. On platforms like StockX, eBay, or Chinese marketplaces like Taobao, ultra-rare pieces even cross the ₹1 lakh mark.

There’s also a thriving Online Labubu Doll Price tracking market. Websites and Telegram groups share pricing updates, upcoming drops, and investment tips for serious collectors.

🤔 Why Is Labubu Doll Famous?

So, why is Labubu doll famous?

• Unique Design: It stands out from mainstream toys like Barbie or Funko Pop due to its dark-fantasy aesthetic.
• Scarcity Marketing: POP MART only releases limited quantities, creating FOMO and exclusivity.
• Celebrity Endorsements: Influencers, K-pop idols, and even Bollywood personalities have been spotted showcasing their Labubu dolls on social media. The Labubu doll celebrity association skyrocketed its demand.
• Cross-Culture Appeal: Labubu merges Eastern folklore with Western design sensibilities, making it palatable to diverse audiences.
• Collector Culture: Like NFTs or rare sneakers, Labubu became a piece of digital-meets-physical status symbol.

🛍️ Where to Buy: Labubu Doll Online Price and Availability

If you’re interested in getting one, the Online Labubu Doll Price varies by edition and rarity. Official sites like:

• Amazon (for select editions)
• Shopee (in Southeast Asia)
• Flipkart and Meesho (in India, via third-party sellers)

You can also find them on collector communities and resale platforms. Beware of fake Labubu dolls especially when you’re seeing prices that seem “too good to be true.”

Labubu Doll Price in India

In India, the Labubu doll price in India starts from ₹999 for blind boxes and goes up to ₹25,000 or more for special editions or Big Size variants. Some influencers and toy boutiques in metro cities like Mumbai and Delhi have started stocking these dolls due to rising demand.

Online marketplaces like Flipkart, Meesho, and even Instagram shops have begun selling the toys, often at a slight markup.

Labubu is becoming a status item among Indian Gen Z collectors who appreciate edgy, global design trends. It’s the new “cool” replacing action figures, anime statues, and traditional plush toys.

The Labubu Doll Celebrity Effect

The Labubu doll celebrity angle added fuel to its hype. Chinese, Korean, and Thai influencers including actors and K-pop idols have posted selfies with Labubu dolls. In India, fashion creators and Instagram stylists have started using Labubu dolls in their shoots and reels.

One viral reel featured a Labubu doll styled in luxury designer clothes, which received over 3 million views showing just how versatile and trendy this “creepy doll” has become.

This celebrity-backed virality is part of a well-planned influencer marketing strategy by POP MART to make Labubu a cultural icon, not just a collectible.

In the world of designer toys, few names have captured global attention as rapidly as the Labubu doll. Creepy yet adorable, quirky yet elegant this little figurine is at the heart of a cultural and commercial phenomenon that’s reshaping how we see collectibles.

From limited-edition drops to viral Labubu doll unboxing videos on Instagram and TikTok, Labubu has carved out a loyal fandom. But beyond the hype lies an intriguing story one involving art, psychology, business, and even alleged demonic inspiration.

Let’s dive deep into the Labubu doll trend, understand what it is, where it came from, why people are obsessing over it, and why some are raising their eyebrows over this pint-sized “monster.”

What is Labubu? The Meaning & Origins

The Labubu doll is a part of The Monsters Labubu series, created by Kasing Lung, a Hong Kong-born Belgian artist and illustrator. Originally introduced as a sketch character, Kasing Lung Labubu was brought to life through a collaboration with POP MART, a Chinese toy brand that has become a global force in the art toy industry.

So, what is the Labubu doll meaning?

Labubu represents a mischievous, wild woodland creature from an enchanted forest in Lung’s fantasy universe. It symbolizes childlike rebellion and raw innocence with sharp teeth, big black eyes, and a distinct smile that falls somewhere between joyful and sinister.

Its charm lies in the ambiguity: it’s hard to say if Labubu is good or evil. Some fans even joke it’s the perfect toy for people who love “cute things with a dark twist.”

The Rise of the Labubu Doll Series

Labubu didn’t start as a viral trend. It gradually rose through the ranks of Asian art toy culture, especially after being introduced via Labubu doll blind box collections.

A blind box is a sealed package where buyers don’t know which character they’re getting. This mystery element makes collecting addictive, especially when rare variants are involved. The Labubu doll series now includes dozens of different versions from “Adventure Labubu” to “Mushroom Labubu,” “Ghost Labubu,” and even high-fashion themed editions.

Today, Labubu figurines are central to POP MART’s success and are often sold out within minutes of launch.

Labubu Doll Unboxing Craze

A big part of the Labubu doll viral phenomenon comes from content creators and collectors showcasing the thrill of opening mystery boxes.

Search for a Labubu unboxing video, and you’ll find thousands of reels and shorts where fans squeal with joy (or disappointment) as they reveal which Labubu figurines they’ve drawn. The rare ones, sometimes glittered, glow-in-the-dark, or painted in exclusive colorways, become instant resale gold.

This “gamified” collecting model makes each box more than a purchase it’s an experience. It fuels the Labubu craze with the dopamine rush of chance.

Labubu Doll Price & Limited Editions

How much does a Labubu doll cost?

Prices vary by version:

• Standard blind box Labubu: ₹999–₹1,499 ($10–$20)
• Limited editions: ₹5,000–₹25,000+
• Rare resell pieces: Up to ₹75,000 or more, especially for exclusive drops or Labubu rare variants

Collectors consider the Labubu limited edition pieces valuable assets. Many buyers don’t even open them they keep them sealed for higher future resale value, similar to sneakers or NFTs.

POP MART also strategically releases themed Labubu dolls during global events like Halloween, Chinese New Year, or Comic-Con to keep the hype going.

Who is Kasing Lung, the Mastermind Behind Labubu?

Kasing Lung Labubu is not just a character. It’s the reflection of its creator’s inner world.

Lung’s artwork often explores emotional complexity and nostalgia through monster-themed characters. Labubu was created to represent a wild child spirit unpredictable, chaotic, but also endearing. Lung’s talent lies in combining fairy-tale charm with dark undertones, making Labubu one of the most intriguing and recognizable art toys of this era.

His original drawings and signed Labubu toys are often displayed in galleries or sold as collectibles worth thousands.

The Scary Side: Labubu Doll Demon Pazuzu Theory

In 2024, internet threads and social media began circulating eerie theories about the Labubu doll scary origin. Some users began comparing Labubu’s sharp teeth and grin to the demon Pazuzu a Mesopotamian entity made famous by horror films like The Exorcist.

This led to viral posts labeling Labubu as a “haunted” or “cursed” toy. Although there’s no confirmed link to Labubu doll demon Pazuzu, the visual similarities stirred the pot of speculation.

While this helped drive more curiosity and clicks, it also added to Labubu’s edgy, polarizing appeal.

The Global Expansion of Pop Mart Collectible Culture

The Labubu doll Pop Mart collaboration launched a new era for Chinese pop culture globally. POP MART is now a publicly listed company with stores across Asia, Europe, and even North America.

The Pop Mart collectible model works because it:

• Embraces limited supply
• Gamifies the buying experience
• Uses storytelling and character design
• Targets both adults and teens
• Leverages social media virality

Labubu is POP MART’s poster child the figure that blends narrative, exclusivity, and community engagement better than any other.

Where to Buy Labubu? A Collector’s Guide

So, if you’re wondering Labubu where to buy, here are some options:

Official Retail Channels:

• POP MART Global Store
• Offline Pop Mart retail stores (available in malls in Asia, Dubai, London, etc.)
• Events and conventions (like Thailand Toy Expo or DesignerCon LA)

Online Platforms:

• Amazon
• Shopee
• Lazada
• Flipkart
• Meesho (India, reseller channels)

Secondary Market:

• eBay
• StockX
• Toy community forums
• Instagram-based collectible stores

Be cautious of fake listings. Verify sellers, especially if the Labubu doll price is suspiciously low.

Labubu Doll Review: Is It Worth It?

Let’s wrap up with a genuine Labubu doll review based on popular feedback.

Pros:

• Unique, highly recognizable design
• Rich backstory and universe
• High production quality and finish
• Fun to collect (blind box appeal)
• Strong community and resale value

Cons:

• Expensive if chasing rare variants
• Can feel overhyped or “mainstream”
• Blind box model might disappoint
• Subject to counterfeit risks
• Some users find it visually unsettling

In summary: If you’re into designer toys, fantasy storytelling, and collectibles that sit at the intersection of cute and creepy Labubu is a solid buy. If you’re more into traditional toys or need full transparency in purchases, you might want to steer clear of the blind box model.

Final Thoughts: Labubu Is More Than a Toy

The Labubu doll trend is a reflection of how consumer behavior, digital storytelling, and emotional branding can combine to create modern myths. Labubu is more than a f igurine it’s a movement.

From art galleries to nightstands, from TikTok feeds to comic conventions, Labubu collectible culture is rewriting what toys can represent. Whether you view it as a pop culture icon, a work of modern art, or a marketing marvel one thing is undeniable:

Labubu has changed the game.